The opening home game with Lincoln City ended 2–2, with the luckless Bill Stephens breaking his leg, after which he never played again. There was only one victory in the first seven games but form began to improve in September. Successive home games saw Plymouth Argyle beaten 3–0 followed by a 1–0 win against London rivals Tottenham, where Almer Hall scored the solitary goal. After six successive away games without a goal, Ken Wright scored at Queens Park Rangers. The one goal was not enough as the Hammers lost 2–1. The team fared better on their travels in November, winning 3–1 at both Bradford Park Avenue and Barnsley. The Christmas period brought a double over Leeds United, with Ken Wright scoring twice in both games.

For the third season running the Hammers were knocked out of the FA Cup at the first attempt. This time it was Luton Town who won 3–1 at their Kenilworth Road ground. To increase the goal tally, centre-forward Bill Robinson was signed from Charlton and promptly scored on his debut at West Bromwich Albion. The home faithful were treated to some good displays, with seven successive home wins including a 4–1 victory against Leicester City, where Robinson scored a hat-trick. After such a good home record it was a shock when the final home game with Nottingham Forest was lost 5–0. Winger Eric Parsons was ever-present as the campaign ended with West Ham finishing in seventh place.