![theyflysohigh logo.png](https://static.wixstatic.com/media/413a13_bc74dd5900fa408c8317ea76aff965eb~mv2.png/v1/fill/w_174,h_174,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/theyflysohigh%20logo.png)
WEST HAM UNITED
FOOTBALL PROGRAMMES &
Collectables through the Decade
A Pictorial History
theyflysohigh : Steve Marsh
1965-66 Collectables
COLLECTORS CLUB
Postcards
Black and white player portraits issued in the mid-196o's.
Advertisements for the Collectors Club Postcards often appeared in Charles Buchan's Football Monthly..
Size 139x88mm
![](https://static.wixstatic.com/media/413a13_85afd809e237456c9e15e6e5a27e013e~mv2.jpg/v1/fill/w_248,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_85afd809e237456c9e15e6e5a27e013e~mv2.jpg)
EDIZONI PANINI (Italy)
Campioni Sport 1966
Coloured, numbered series of 420 stickers.
An additional 27 unnumbered stickers also featured the emblems of the various bodies that oversee each of those sports in Italy.
![](https://static.wixstatic.com/media/413a13_76737163d3eb427d948df5eecef5c66a~mv2.jpg/v1/fill/w_336,h_473,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_76737163d3eb427d948df5eecef5c66a~mv2.jpg)
![](https://static.wixstatic.com/media/413a13_923925e0dfcd4dd4843f9a69b5f724c3~mv2.jpg/v1/fill/w_229,h_313,al_c,lg_1,q_80,enc_auto/413a13_923925e0dfcd4dd4843f9a69b5f724c3~mv2.jpg)
161. Bobby Moore
Panini is the brand name of the Italian company who are based in Modena and named after the Panini brothers Giuseppe and Benito Panini, having previously run the Panini Brothers Newspaper Distribution Agency (1955).
Panini became famous in the 1960s for its football collections, which soon became objects of wide interest and are now considered a juvenile cultural phenomenon. Rare stickers (figurine) can reach very high prices on the collectors' market.
PUMA
Postcard
Postcard depicts the Club visiting the Puma factory
![](https://static.wixstatic.com/media/413a13_597e72dcfd2d4d78b7b12b675a03a473~mv2.jpg/v1/fill/w_931,h_321,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_597e72dcfd2d4d78b7b12b675a03a473~mv2.jpg)
REDDISH MAID CONFECTIONS
International Footballers of Today
Coloured, numbered series of 25 caricatures. Inscribed on reverse "Issued by Reddish Maid"
Size 63x35mm
![](https://static.wixstatic.com/media/413a13_ba07490be0664a10bee73558e62e93c7~mv2.jpg/v1/fill/w_395,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_ba07490be0664a10bee73558e62e93c7~mv2.jpg)
9. Bobby Moore
SICKER-VERLAG (Germany)
Tausend Tolle Tore Bundesliga 1965/66
332 cards, plus 18 stickers. Each team page consists of Emblem, team photo and 14 action images.
Sub-section includes West Germany's 1966 World Cup qualifying matches and ends with 44 stars of world football, including this Bobby Moore card.
![](https://static.wixstatic.com/media/413a13_baa73180088846e9800940e0b9efb899~mv2.jpg/v1/fill/w_297,h_432,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_baa73180088846e9800940e0b9efb899~mv2.jpg)
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319. Bobby Moore
SICKER-VERLAG (Germany)
Die Fussball - Saison 1965/66
Series of 476 stamps, issued in sheets of nine players. Special album issued to accompany the series.
![](https://static.wixstatic.com/media/413a13_149c4cb513124d39a4d370e3564826a2~mv2.jpg/v1/fill/w_302,h_429,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_149c4cb513124d39a4d370e3564826a2~mv2.jpg)
![](https://static.wixstatic.com/media/413a13_f5e492d3d7644fd394ac20e4a51fe097~mv2.jpg/v1/fill/w_237,h_317,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_f5e492d3d7644fd394ac20e4a51fe097~mv2.jpg)
446. Bobby Moore
SPALL SPORTS Ltd
Spall Ball Advertisement
![](https://static.wixstatic.com/media/413a13_3a0d10bd1bab4151a4ce3ac873068e2e~mv2.jpg/v1/fill/w_357,h_599,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_3a0d10bd1bab4151a4ce3ac873068e2e~mv2.jpg)
TE UNICO (Peru)
Futbal
Coloured numbered series of 276 stickers. This collection was issued in Peru by Te Unico (Tea).
The series depicts the World Cup History from 1930 until 1966
![](https://static.wixstatic.com/media/413a13_724e565bbb924153980dc19a54fafec9~mv2.jpg/v1/fill/w_315,h_468,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_724e565bbb924153980dc19a54fafec9~mv2.jpg)
![](https://static.wixstatic.com/media/413a13_9628d12ed2104a8c90b9c3b6b12cc76b~mv2.jpg/v1/fill/w_216,h_305,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_9628d12ed2104a8c90b9c3b6b12cc76b~mv2.jpg)
274. Bobby Moore
England Los Ases De Londres
(The Aces of London)
![](https://static.wixstatic.com/media/413a13_ea36b550d9b9462f8a828cfe0c518e66~mv2.jpg/v1/fill/w_447,h_269,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_ea36b550d9b9462f8a828cfe0c518e66~mv2.jpg)
![](https://static.wixstatic.com/media/413a13_18f8349a136b464f8aba0f8755e1d34a~mv2.jpg/v1/fill/w_389,h_324,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_18f8349a136b464f8aba0f8755e1d34a~mv2.jpg)
251. Los Campeonatos Mundiales
(The World Championships)
267. El Mindial de Londres
(The London World Cup)
D.C. THOMSON Co Ltd
Top Cup Teams
Unnumbered series of 12 cards, Issued free with 'The Hormet' over a three week period between 22 January to 5 February 1966.
Plastic wallet issued to accompany the series.
Size: (when cut 151x94mm)
![](https://static.wixstatic.com/media/413a13_167823ed5e4c407c88b027e25faafbb1~mv2.jpg/v1/fill/w_453,h_293,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_167823ed5e4c407c88b027e25faafbb1~mv2.jpg)
West Ham United issued with "The Honet"
No.124 dated 22 January 1966
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![](https://static.wixstatic.com/media/413a13_617cf9306aa14147996a3c6dbcb13e63~mv2.jpg/v1/fill/w_262,h_403,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_617cf9306aa14147996a3c6dbcb13e63~mv2.jpg)
D.C. THOMSON Co Ltd
Footballers (Stand up)
Coloured, unnumbered series of 10 press out figures. Issued as 2 sheets.
Each figure is made to stand up by fitting a cross-piece into the slot at the players base. Presented free with "The Hotspur".
Size 105x42mm
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![](https://static.wixstatic.com/media/413a13_d7bb0b0c0f43423c8100ed20e49908b3~mv2.jpg/v1/fill/w_136,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_d7bb0b0c0f43423c8100ed20e49908b3~mv2.jpg)
Alan Sealey
TYPHOO TEA
Famous Football Clubs : Packet Issue
Typhoo tea was launched in 1903 by John Sumner Jr. of Birmingham. Sumner’s criteria for choosing his brand name was, it had to be distinctive and would trip off the tongue. The name Typhoo derives from the Chinese word for “doctor”.
Typhoo was the first brand of tea to be sold pre-packaged rather than loose over the counter. In order to encourage his customers to purchase his tea Sumner inserted circulars into the tea packets to highlight its benefits. The company introduced cards on the side of their tea packets from the 1920s onwards on a variety of subjects like wild flowers, British history and characters from Shakespeare.
Football cards first appeared on the packets in 1963, and for the 1969-70 season Bobby Moore was one of a series of 24 International Football Stars. The quality and condition of these clipped from packet collectables, depends very much on the person who initially cut the cards. Some were cut neat to the borders with the accompanying text, while others were just snipped around the player only. Collectors were encouraged to return to Typhoo any 12 from the series in exchange for a larger colour version of your chosen player.
Black and white, numbered series of 24 Famous Football Clubs. Tea Packet design.
Two printings recorded, with and without Red overprinting "Second Series"
Size: 115x47mm
![](https://static.wixstatic.com/media/413a13_faec2364123341f4abeb52d6b51d2522~mv2.jpg/v1/fill/w_599,h_248,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_faec2364123341f4abeb52d6b51d2522~mv2.jpg)
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Any 12 Football Teams from the Packet Issue in this series could be exchanged
for one team group and rosette from the large size Premium Issue
(West Ham United Team Group shown below)
TYPHOO TEA
Famous Football Clubs - 2nd Series : Premium Issue
Coloured, unnumbered series of 24 famous football clubs. Premium Issue design.
![](https://static.wixstatic.com/media/413a13_479ade03ed8e48e8911b85ebe3e62f87~mv2.jpg/v1/fill/w_178,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_479ade03ed8e48e8911b85ebe3e62f87~mv2.jpg)
![](https://static.wixstatic.com/media/413a13_d8a47cee7a7845b4853470402d1af7fc~mv2.jpg/v1/fill/w_202,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_d8a47cee7a7845b4853470402d1af7fc~mv2.jpg)
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ANONYMOUS
Star Club Badge
Plastic star badge with metal clasp to reverse.
![](https://static.wixstatic.com/media/413a13_5f0110602403463ea028f3815ef3e066~mv2.jpg/v1/fill/w_216,h_212,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_5f0110602403463ea028f3815ef3e066~mv2.jpg)
![](https://static.wixstatic.com/media/413a13_e38154dacd814fcb9a524428a822fc24~mv2.jpg/v1/fill/w_217,h_212,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_e38154dacd814fcb9a524428a822fc24~mv2.jpg)
Jim Standen
Martin Peters
Books & Publications
THE STRATEGY OF SOCCER
Johnny Byrne - Pelham (1965)
Cover Price: 15s (£0.75) 106 pages
![](https://static.wixstatic.com/media/413a13_0953aabd837f487f8f17e8d4e45923cd~mv2.jpg/v1/fill/w_229,h_358,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/413a13_0953aabd837f487f8f17e8d4e45923cd~mv2.jpg)
I was just moving on to the League scene when the ‘Mighty Magyars’ of Hungary shocked the world with their respective 6-3 and 7-1 victories over England at Wembley and Budapest in 1954. They were sad and distasteful blows – and there were more to follow. Soon after, came the emergence of the South American countries like Brazil and Uruguay who proved to be the equals and, indeed, the superiors of the country generally regarded as the Masters of Soccer.
But we were big enough to learn from disasters. I was lucky enough to be one who was in on the ground floor as British football was caught in a training and coaching whirlwind. The basic skills of the game were given priority attention. Clubs up and down the country realised that many other nations had made enormous progress and were, in fact, leaving the old masters high and dry when it came to the finer arts of the game.
The challenge was answered, and there is no doubt that much was done to improve our standard of play. But there is still much more coaching at school level can do a tremendous amount to give the game an even greater percentage of players who have learned the fundamentals of football.
When I first came into the game, tactics played a much smaller part than they do now. It is no exaggeration to say that our tactical thinking today has improved 100 per cent. But there is still so much more we can do to improve it further. Tactics are important to soccer – and can help sell the game to a more and more demanding public. As a player advances through different levels of competition, tactics play a much greater part. The need today is for thoughtful players. They must look at the game more scientifically.