
WEST HAM UNITED
theyflysohigh : Steve Marsh
FOOTBALL PROGRAMMES &
Collectables through the Decade
A Pictorial History
1935-36 Football League Second Division
Manager: Charlie Paynter

There were two new faces in the Hammers side as they kicked off the season away to Norwich City. Inside-forward Peter Simpson had arrived from Crystal Palace and goalkeeper Vince Blore came from Derby County. The Hammers scored three times at Norwich but conceded four, with Blore having a nightmare debut. Dave Mangnall was brought in for the visit of Nottingham Forest and obliged with a hat-trick in a 5–2 victory. By the end of September there had been five defeats in eight games and both new boys lost their place in the side. Mangnall then went on a scoring spree, scoring nine goals in nine games as the Hammers climbed the table.
At home both Swansea Town and Port Vale were beaten 4–0 while Hull City suffered a 4–1 defeat. On Boxing Day there was a good 4–2 win at Southampton, with Mangnall scoring twice, and two days later he scored another hat-trick in a 3–2 home win against Norwich City.
There was a shock in the FA Cup as Third Division Luton Town knocked the Hammers out, winning 4–0 in a replay at Kenilworth Road. The league results were good, however, with six successive wins after Boxing Day including a 6–0 home win over Bury, where Harry Lewis claimed a hat-trick. In March there was a narrow 2–1 defeat to champions elect Manchester United, but this was followed up by two excellent victories.
Before a crowd of 57,417 Spurs were beaten 3–1 at White Hart Lane and a week later Newcastle United were thrashed 4–1 at the Boleyn Ground. The final home game of the season against Charlton Athletic saw both teams with 50 points, with Charlton in second place and the Hammers just below in third. This crucial clash attracted an attendance of 41,254 to the ground. On the day Charlton proved to be the better team, winning 3–1 and going on to gain promotion. For West Ham, finishing fourth had been a good achievement and the 39 goals scored away from home could not be bettered by any other team in the Football League.
Note:
Players in BOLD made their debuts for West Ham United


NORWICH CITY
Carrow Road
3 - 4 (Marshall, Morton, Ruffell)
31 August 1935
Att: 29,779
VINCENT BLORE
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
PETER SIMPSON
Goulden
Ruffell
A record-breaking crowd packed into Norwich’s new ground and were rewarded with a stirring victory over West Ham - a day when the gate money (£1,350) and the football both promised a bright future. Supporters poured in from towns and villages across the region, with Lynn strongly represented among the throng. Norwich struck first, Lochhead firing home after ten minutes, only for Morton to level seven minutes later. Marshall then nudged West Ham ahead, but the match swung wildly again as Vinall and Warnes hit back in quick succession, sending City into the interval 3–2 up.
West Ham improved after the break, but Norwich held firm. Then, with five minutes left, Vinall produced the moment of the match - a surging run from halfway, finished with calm authority, to restore a two goal cushion. Still West Ham pushed, and Ruffell’s late strike kept the tension alive, but Norwich saw it out.
City shaded the contest overall, their half back line of Robinson, Scott and Lochhead knitting play together with purpose. Houghton and Russell shone down the left, while at the back Halliday stood out for his crisp, decisive tackling. For West Ham, Marshall and Morton carried the greatest threat, but Norwich’s defence proved equal to the task.

BRADFORD PARK AVENUE
Park Avenue
0 - 2
2 September 1935
Att: 16,224
Blore
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell
REPORT:

NOTTINGHAM FOREST
Upton Park
5 - 2 (Mangnall 3, Ruffell 2)
7 September 1935
Att: 27,566
Blore
ARTHUR TONNER
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Mangnall
Goulden
Ruffell
REPORT:

BRADFORD PARK AVENUE
Upton Park
1 - 0 (Goulden)
9 September 1935
Att: 17,709
Blore
Walker A.
REGINALD PARKER
Fenton E.
Barrett
Cockroft
Morton
Marshall
Mangnall
Goulden
Ruffell
REPORT:

BLACKPOOL
Bloomfield Road
1 - 4 (Marshall)
14 September 1935
Att: 22,082
Blore
Walker A.
Parker
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Morton
REPORT:

SHEFFIELD UNITED
Upton Park
3 - 2 (Goulden, Mangnall, Marshall)
16 September 1935
Att: 14,049
Blore
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Morton
REPORT:

DONCASTER ROVERS
Upton Park
1 - 2 (Mangnall)
21 September 1935
Att: 26,431
Blore
Chalkley
Walker A.
Collins
Walker R.
Cockroft
Morton
Marshall
Mangnall
Goulden
Ruffell
REPORT:

BURY
Gigg Lane
0 - 3
28 September 1935
Att: 9,059
Blore
Chalkley
Walker A.
Fenton E.
Walker R.
Cockroft
Morton
HARRY LEWIS
Mangnall
Goulden
Ruffell
REPORT:

BARNSLEY
Upton Park
2 - 0 (Mangnall 2)
5 October 1935
Att: 21,584
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Mangnall
Goulden
Ruffell
REPORT:

SWANSEA TOWN
Upton Park
4 - 0 (Goulden 2, Marshall, Lawrence [og)
12 October 1935
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Tippett
Marshall
Mangnall
Goulden
Ruffell
REPORT:

PLYMOUTH ARGYLE
Home Park
1 - 4 (Mangnall)
19 October 1935
Att: 19,140
Blore
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Tippett
Marshall
Mangnall
Goulden
Ruffell
REPORT:

BRADFORD CITY
Upton Park
1 - 1 (Mangnall)
26 October 1935
Att: 20,703
HERMAN CONWAY
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Conwell
Marshall
Mangnall
Goulden
Ruffell

REPORT:
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NEWCASTLE UNITED
St James' Park
3 - 3 (Mangnall 2, Ruffell)
2 November 1935
Att: 22,873
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Conwell
Mangnall
Goulden
Ruffell
REPORT:

TOTTENHAM HOTSPUR
Upton Park
2 - 2 (Mangnall, Ruffell)
9 November 1935
Att: 40,245
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Conwell
Mangnall
Goulden
Ruffell
REPORT:
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MANCHESTER UNITED
Old Trafford
3 - 2 (Fenton, Foreman, Simpson)
16 November 1935
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Conwell
Simpson
Goulden
Ruffell
REPORT:

HULL CITY
Upton Park
4 - 1 (Ruffell 2, Conwell, Mangnall)
23 November 1935
Att: 21,114
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Conwell
Mangnall
Goulden
Ruffell
REPORT:

FULHAM
Craven Cottage
2 - 4 (Mangnall, Hindson [og])
30 November 1935
Att: 23,444
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Conwell
Mangnall
Goulden
Ruffell
REPORT:

BURNLEY
Upton Park
7 December 1935
Postponed : Fog

CHARLTON ATHLETIC
The Valley
2 - 2 (Barrett [pen], Goulden)
14 December 1935
Att: 32,170
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Ruffell
REPORT:

PORT VALE
Upton Park
4 - 0 (Goulden 2, Foreman, Mangnall)
21 December 1935
Att: 13,905
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Ruffell
REPORT:

SOUTHAMPTON
Upton Park
0 - 0
25 December 1935
Att; 27,609
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Ruffell
REPORT:

SOUTHAMPTON
The Dell
4 - 2 (Mangnall 2, Goulden, Sillett [og])
26 December 1935
Att: 19,347
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Simpson
Marshall
Mangnall
Goulden
Ruffell
West Ham’s meeting with Southampton sparked into life almost immediately. Dr. Marshall, the heartbeat of the visitors’ attacks, was inches from a spectacular opener when his low drive beat the goalkeeper but thudded against the foot of the post. Southampton replied in kind, Fishlock flashing a shot wide at the other end.
For a spell, McIlwaine’s sharp reading of the game kept Mangnall unusually quiet, cutting out pass after pass meant for the West Ham centre-forward. But after 25 minutes the breakthrough came: Simpson threaded a clever ball between the backs, and Mangnall swept it home with effortless composure.
West Ham moved with greater fluency and purpose throughout, their forward play sharper and more cohesive. Southampton rallied after the interval, yet the visitors’ crisp interpassing carved them open again 17 minutes into the half, Goulden finishing the move with authority. Mangnall soon added a third, and although Watson briefly narrowed the margin, any hopes of a comeback vanished when Sillett, under pressure, sliced Simpson’s centre into his own net.

NORWICH CITY
Upton Park
3 - 2 (Mangnall 3)
28 December 1935
Att: 24,438
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Simpson
Marshall
Mangnall
Goulden
Ruffell
Despite leading 2–0 at the interval, West Ham were made to work hard for their win over Norwich City. The pitch, churned by heavy rain, made footing and ball control treacherous, dragging the standard of play down for long spells. At one point in the first half the light grew so poor that the ball was barely visible from the stands, and an abandonment seemed possible.
Mangnall was the day’s standout, completing a hat‑trick, with Simpson his most effective partner on the right. The crowd had barely settled before Mangnall struck the opener inside two minutes, finishing coolly after Goulden’s incisive pass. Norwich responded with sharp, short passing, though Manders wasted their best early chance by firing over.
As the light improved, West Ham regained control, and Mangnall headed a second from Simpson’s fine centre. The second half opened with fierce Norwich pressure, Conway repeatedly called into action. Vinall eventually pulled one back after Proctor’s strong run, only for Mangnall to immediately restore the margin with another header from Simpson’s delivery. Moments later Russell’s 25‑yard free‑kick gave Norwich fresh hope, but with both sides tiring and miskicks mounting, West Ham held on.

NOTTINGHAM FOREST
City Ground
2 - 0 (Goulden, Ruffell)
4 January 1936
Att: 14,035
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Simpson
Marshall
Mangnall
Goulden
Ruffell
West Ham broke the home record of Nottingham Forest. They administered the first defeat of the season there, and they thoroughly deserved their victory. They did so because they adapted themselves better to the conditions and played the right game. The pitch was in the heaviest possible condition, following flooding, but this fact did not upset the Hammers.
They kept the ball moving quickly to the wings, and they were superior to the Forest in all departments. By their better methods. West Ham established a two goals lead by the interval, and although the Forest did better afterwards, they were unable to overcome the West Ham defence, in which Barrett did great work against Dent, the persevering home centre forward. Both goals experienced escapes in the early play, but the goalkeepers were alert and repelled shots which were well directed. The Hammers, however, were generally the more dangerous in attack, and the failure of the Forest wing halves placed a great deal of work on the home defenders. It was the West Ham left wing pair, Ruffell and Goulden, who caused most trouble, and it was as the result of capital work by them that the Hammers went ahead before 20 minutes had elapsed.
A fine movement between the two ended in Ruffell drawing the defence and passing to Goulden, who flashed the ball into the net with a powerful drive from about 25 yards range. Shots by Stubbs and Graham for the Forest went close, but the home attack had not the trust, or the ability to work out clear openings as had West Ham, who, by their accurate passing, continued to dominate the play. A perfect forward movement, initiated by Simpson on the right, ended in West Ham going further ahead, Ruffell scoring with a great shot from a narrow angle. For some time after the interval West Ham were content to hold their lead and frustrate determined efforts of the Forest forwards, and during this time Conway saved brilliantly from Dent and Graham, and Walker, Chalkley and Barrett defended strongly. The Hammers had their share of the attack during the second half but their finishing was not so good as it was in the first period, and the home defenders had an easier task. It was a well-deserved victory, gained by superior tactics on a holding pitch.

LUTON TOWN : FA Cup (Third Round)
Upton Park
2 - 2 (Mangnall, Ruffell)
11 January 1936
Att: 42,000
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Marshall
Mangnall
Simpson
Goulden
Ruffell
Cup meetings between the clubs proved rare, and it wasn’t until the Third Round of the 1935/36 competition that West Ham and Luton Town finally crossed paths in the F.A. Cup. The tie was staged at Upton Park on Saturday 11 January 1936, with the Hammers sitting seventh in the Second Division. A crowd of 42,000 packed the ground and were rewarded with an early thrill: after just nine minutes Mangnall swept home the finish to a superb, full‑line move sparked by a blistering run down the flank from Jimmy Ruffell.
For a while, West Ham looked firmly in command, but their grip loosened as they failed to build on the breakthrough. Luton levelled from a corner on the half‑hour, and although Doc Marshall was outstanding in midfield - threading incisive passes and keeping the Hammers moving - his influence was undermined by a troubled display at the back. Alf Chalkley endured a torrid afternoon, mistiming challenges and slicing clearances as the visitors grew in confidence.
With twenty minutes left, Luton seized the lead, their momentum reflecting the form that had carried them to the top of the Third Division South and an unbeaten run stretching over three months. West Ham were staring at an ignominious exit until Ruffell, ever the dependable winger, struck late to salvage a draw and force a replay.

LUTON TOWN : FA Cup (Third Round Replay)
Kenilworth Road
0 - 4
15 January 1936
Att: 17,527
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Marshall
Mangnall
Simpson
Goulden
Ruffell
After the two sides played out a 2-2 draw four days earlier, the replay with Luton Town unfolded on a hard, frosted surface with a bitter edge in the air. West Ham began cautiously, clearly uncomfortable on the treacherous footing, while Luton - far more at home on the Kenilworth Road pitch - moved with a calm assurance.
Curiously, despite their early dominance, the Hatters didn’t break through until six minutes after the interval. But once they did, their superior touch and crisp passing took command of the contest. The opener proved the release valve: three more goals arrived at steady intervals, each one tightening their grip on the tie. By the final whistle, there was no disputing the outcome. Luton, sharper in control and surer in their stride, ran out emphatic and fully deserving winners.

BLACKPOOL
Upton Park
2 - 1 (Foreman, Marshall)
18 January 1936
Att: 19,362
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Simpson
Goulden
Musgrave
REPORT:
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DONCASTER ROVERS
Belle Vue
2 - 0 (Lewis, Simpson)
25 January 1936
Att: 10,551
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Simpson
Lewis
Musgrave
REPORT:

BURY
Upton Park
6 - 0 (Lewis 3, Cockroft, Morton, Simpson)
1 February 1936
Att: 26,204
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Lewis
Ruffell
REPORT:

BURNLEY
Upton Park
0 - 0
3 February 1936
Att: 12,212
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Lewis
Ruffell
REPORT:
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BARNSLEY
Oakwell
2 - 1 (Goulden, Morton)
8 February 1936
Att: 13,458
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Morton
REPORT:
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SWANSEA TOWN
Vetch Field
1 - 0 (Mangnall)
15 February 1936
Att: 10,378
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Morton
REPORT:

PLYMOUTH ARGYLE
Upton Park
4 - 2 (Barrett [pen], Fenton, Goulden, Morton)
22 February 1936
Att: 19,518
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Mangnall
Goulden
Ruffell
REPORT:

BURNLEY
Turf Moor
0 - 1
29 February 1936
Att: 7.614
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Morton
West Ham United came up short once more at Turf Moor, a ground where they have yet to win a League match. At no stage did they look likely to break the hoodoo. Burnley commanded the contest, enjoying the vast majority of the attacking play, and had it not been for Conway’s outstanding goalkeeping against his former teammates, the margin of defeat would have been far heavier.
Burnley’s play was driven by fierce team spirit and a stubborn determination, yet they matched West Ham almost stride for stride in the finer points of approach work. West Ham, for their part, produced some neat football in the open but repeatedly failed to apply the finishing touch. At the heart of Burnley’s resistance, Johnson at centre‑half delivered an inspired performance, while Adams in goal was scarcely troubled—protected so well that he faced only two genuinely testing shots all afternoon.
For West Ham, Barrett stood out with a strong display in defence, but it was nowhere near enough to tilt the balance on a day when Burnley were sharper, hungrier, and fully deserving of their victory.

MANCHESTER UNITED
Upton Park
1 - 2 (Goulden)
7 March 1936
Att: 29,684
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell
REPORT:

TOTTENHAM HOTSPUR
White Hart Lane
3 - 1 (Goulden, Marshall, Simpson)
14 March 1936
Att: 57,417
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell

Pirate Programme
REPORT:



NEWCASTLE UNITED
Upton Park
4 - 1 (Marshall 2, Ruffell, Simpson)
21 March 1936
Att: 37,298
Conway
CHARLIE BICKNELL
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell
West Ham United came up short once more at Turf Moor, a ground where they have yet to win a League match. At no stage did they look likely to break the hoodoo. Burnley commanded the contest, enjoying the vast majority of the attacking play, and had it not been for Conway’s outstanding goalkeeping against his former teammates, the margin of defeat would have been far heavier.
Burnley’s play was driven by fierce team spirit and a stubborn determination, yet they matched West Ham almost stride for stride in the finer points of approach work. West Ham, for their part, produced some neat football in the open but repeatedly failed to apply the finishing touch. At the heart of Burnley’s resistance, Johnson at centre‑half delivered an inspired performance, while Adams in goal was scarcely troubled—protected so well that he faced only two genuinely testing shots all afternoon.
For West Ham, Barrett stood out with a strong display in defence, but it was nowhere near enough to tilt the balance on a day when Burnley were sharper, hungrier, and fully deserving of their victory.
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HULL CITY
Boothferry Park
3 - 2 (Goulden, Ruffell, Simpson)
28 March 1936
Att: 5,-38
Conway
Bicknell
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell
REPORT:

FULHAM
Upton Park
0 - 0
4 April 1936
Att: 32,062
Conway
Bicknell
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell
REPORT:

LEICESTER CITY
Upton Park
3 - 2 (Fenton, Goulden, Simpson)
10 April 1936
Att: 38,332
Conway
Bicknell
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Simpson
Goulden
Morton
REPORT:

BRADFORD CITY
Valley Parade
1 - 3 (Morton)
11 April 1936
Att: 12,867
Conway
Bicknell
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Simpson
Goulden
Morton
REPORT:

LEICESTER CITY
Filbert Street
1 - 1 (Simpson)
13 April 1936
Att: 24,892
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Simpson
Goulden
Morton
REPORT:

CHARLTON ATHLETIC
Upton Park
1 - 3 (Simpson)
18 April 1936
Att: 41,254
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell
REPORT:
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PORT VALE
Recreation Ground
3 - 2 (Mangnall 2, Foxall)
25 April 1936
Att: 8,066
Conway
Bicknell
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Foxall
Mangnall
Morton
REPORT:

SHEFFIELD UNITED
Bramall Lane
2 - 4 (Foreman, Marshall)
2 May 1936
Att: 16,461
Conway
Bicknell
JOHN DOWEN
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Simpson
Goulden
Morton
REPORT:
