
WEST HAM UNITED
theyflysohigh : Steve Marsh
FOOTBALL PROGRAMMES &
Collectables through the Decade
A Pictorial History
1935-36 Football League Second Division
Manager: Charlie Paynter

There were two new faces in the Hammers side as they kicked off the season away to Norwich City. Inside-forward Peter Simpson had arrived from Crystal Palace and goalkeeper Vince Blore came from Derby County. The Hammers scored three times at Norwich but conceded four, with Blore having a nightmare debut. Dave Mangnall was brought in for the visit of Nottingham Forest and obliged with a hat-trick in a 5–2 victory. By the end of September there had been five defeats in eight games and both new boys lost their place in the side. Mangnall then went on a scoring spree, scoring nine goals in nine games as the Hammers climbed the table.
At home both Swansea Town and Port Vale were beaten 4–0 while Hull City suffered a 4–1 defeat. On Boxing Day there was a good 4–2 win at Southampton, with Mangnall scoring twice, and two days later he scored another hat-trick in a 3–2 home win against Norwich City.
There was a shock in the FA Cup as Third Division Luton Town knocked the Hammers out, winning 4–0 in a replay at Kenilworth Road. The league results were good, however, with six successive wins after Boxing Day including a 6–0 home win over Bury, where Harry Lewis claimed a hat-trick. In March there was a narrow 2–1 defeat to champions elect Manchester United, but this was followed up by two excellent victories.
Before a crowd of 57,417 Spurs were beaten 3–1 at White Hart Lane and a week later Newcastle United were thrashed 4–1 at the Boleyn Ground. The final home game of the season against Charlton Athletic saw both teams with 50 points, with Charlton in second place and the Hammers just below in third. This crucial clash attracted an attendance of 41,254 to the ground. On the day Charlton proved to be the better team, winning 3–1 and going on to gain promotion. For West Ham, finishing fourth had been a good achievement and the 39 goals scored away from home could not be bettered by any other team in the Football League.
Note:
Players in BOLD made their debuts for West Ham United


NORWICH CITY
Carrow Road
3 - 4 (Marshall, Morton, Ruffell)
31 August 1935
Att: 29,779
VINCENT BLORE
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
PETER SIMPSON
Goulden
Ruffell
On the new Norwich ground the Hammers registered three goals. Three goals scored away from home, in the usual run of things that number should have been sufficient to claim both points to share spoils.
It is pleasing that our forwards have been able to find their shooting boots so early in the season. This remark leads one to expect a little criticism of our defence, but believe us; we cannot really explain our defeat as defensive weakness. The whole eleven “Hammers” played well and three of the Norwich goals were netted through quite fairly says – bits of bad luck.
In the first half the “Canaries” can be said to have had the better of things, but in the second forty-five minutes certainly belonged to our men.

BRADFORD PARK AVENUE
Park Avenue
0 - 2
2 September 1935
Att: 16,224
Blore
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell
REPORT:

NOTTINGHAM FOREST
Upton Park
5 - 2 (Mangnall 3, Ruffell 2)
7 September 1935
Att: 27,566
Blore
ARTHUR TONNER
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Mangnall
Goulden
Ruffell
REPORT:

BRADFORD PARK AVENUE
Upton Park
1 - 0 (Goulden)
9 September 1935
Att: 17,709
Blore
Walker A.
REGINALD PARKER
Fenton E.
Barrett
Cockroft
Morton
Marshall
Mangnall
Goulden
Ruffell
REPORT:

BLACKPOOL
Bloomfield Road
1 - 4 (Marshall)
14 September 1935
Att: 22,082
Blore
Walker A.
Parker
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Morton
REPORT:

SHEFFIELD UNITED
Upton Park
3 - 2 (Goulden, Mangnall, Marshall)
16 September 1935
Att: 14,049
Blore
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Morton
REPORT:

DONCASTER ROVERS
Upton Park
1 - 2 (Mangnall)
21 September 1935
Att: 26,431
Blore
Chalkley
Walker A.
Collins
Walker R.
Cockroft
Morton
Marshall
Mangnall
Goulden
Ruffell
REPORT:

BURY
Gigg Lane
0 - 3
28 September 1935
Att: 9,059
Blore
Chalkley
Walker A.
Fenton E.
Walker R.
Cockroft
Morton
HARRY LEWIS
Mangnall
Goulden
Ruffell
REPORT:

BARNSLEY
Upton Park
2 - 0 (Mangnall 2)
5 October 1935
Att: 21,584
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Mangnall
Goulden
Ruffell
REPORT:

SWANSEA TOWN
Upton Park
4 - 0 (Goulden 2, Marshall, Lawrence [og)
12 October 1935
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Tippett
Marshall
Mangnall
Goulden
Ruffell
REPORT:

PLYMOUTH ARGYLE
Home Park
1 - 4 (Mangnall)
19 October 1935
Att: 19,140
Blore
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Tippett
Marshall
Mangnall
Goulden
Ruffell
REPORT:

BRADFORD CITY
Upton Park
1 - 1 (Mangnall)
26 October 1935
Att: 20,703
HERMAN CONWAY
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Conwell
Marshall
Mangnall
Goulden
Ruffell
REPORT:
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NEWCASTLE UNITED
St James' Park
3 - 3 (Mangnall 2, Ruffell)
2 November 1935
Att: 22,873
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Conwell
Mangnall
Goulden
Ruffell
REPORT:

TOTTENHAM HOTSPUR
Upton Park
2 - 2 (Mangnall, Ruffell)
9 November 1935
Att: 40,245
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Conwell
Mangnall
Goulden
Ruffell
REPORT:
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MANCHESTER UNITED
Old Trafford
3 - 2 (Fenton, Foreman, Simpson)
16 November 1935
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Conwell
Simpson
Goulden
Ruffell
REPORT:

HULL CITY
Upton Park
4 - 1 (Ruffell 2, Conwell, Mangnall)
23 November 1935
Att: 21,114
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Conwell
Mangnall
Goulden
Ruffell
REPORT:

FULHAM
Craven Cottage
2 - 4 (Mangnall, Hindson [og])
30 November 1935
Att: 23,444
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Conwell
Mangnall
Goulden
Ruffell
REPORT:

BURNLEY
Upton Park
7 December 1935
Postponed : Fog

CHARLTON ATHLETIC
The Valley
2 - 2 (Barrett [pen], Goulden)
14 December 1935
Att: 32,170
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Ruffell
REPORT:

PORT VALE
Upton Park
4 - 0 (Goulden 2, Foreman, Mangnall)
21 December 1935
Att: 13,905
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Ruffell
REPORT:

SOUTHAMPTON
Upton Park
0 - 0
25 December 1935
Att; 27,609
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Ruffell
REPORT:

SOUTHAMPTON
The Dell
4 - 2 (Mangnall 2, Goulden, Sillett [og])
26 December 1935
Att: 19,347
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Simpson
Marshall
Mangnall
Goulden
Ruffell
There were early sensations in the match with Southampton. Dr. Marshall, who was the mainspring of many West Ham attacks, had very bad luck with a low shot which beat the golalkeeper but hit the base of the post. Then at the other end Fishlock shot wide.
McIlwaine, cleverly intercepting passes intended for Mangnall kept West Ham's centre-forward out of the game for a time, but after 25 minutes Simpson slipped a pass between the backs which Mangnall glided into the net.
West Ham were more skilful going forward and better together all round. Southampton were more of a force in the second half, but quick passing by the visitors enabled Goulden to score after 17 minutes. Mangnall put West Ham three up, and although Watson reduced the lead Sillett sliced a centre from Simpson into his own goal.

NORWICH CITY
Upton Park
3 - 2 (Mangnall 3)
28 December 1935
Att: 24,438
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Simpson
Marshall
Mangnall
Goulden
Ruffell
Although they were winning 2-0 at half time, West Ham had to struggle hard to win their home match with Norwich City. The ground was in a wretched condition following rain, and players experienced considerable difficulty in keeping their feet and controlloing the ball. The consequence was that for long periods the standard of play was not high.
For a spell in the first half there seemed every likelihood that the game would have to be abandoned owing to the light, it was impossible to located the ball from the stand at times. Mangnall, centre-forward had the distinction of performing the hat-trick for the Hammers, and he and Simpson, outside right, were the most prominent of the home forwards.
Thrills followed quickly one one another at one point, when three goals were registered in as many minutes. Members of both teams were obviously tiring before the end and it was not surprising in the circumstances with miskicking frequent.
There was a large crowd, and they were provided with an early thrill, for within two minutes the Hammers obtained their first goal through Mangnull. Working the ball up the middle, Goulden sent a capital pass to the centre forward, who side stepping Holliday, drove the ball hard along the ground into the side of the net from a few yards outside the penalty area.
Undeterred by this reverse the visitors attacked strongly, their inside forwards being conspicuous in smart short passing before Manders spoilt a clever movement by sending over the crossbar. When play was almost blotted out, the Hammers were superior, and with the restoration of normal light, they continued to have the better of matters until Mangnall concluded a brilliant combined effort with Simpson by heading a second goal.
The visitors opened the second half with a serries of determined raids, which bided ill for their opponents, and Conway was frequently in action. From a corner by Simpson there was danger for the Norwich goal before Vinall reduced the arrears consequent on an individual run and pass by Proctor. The next minute saw Mangnall get his third goal by running up and heading in an accurate centre bt Simpson. Then, almost immediately afterwards, Russell obtained another for the visitors from a free kick from 25 yards range.

NOTTINGHAM FOREST
City Ground
2 - 0 (Goulden, Ruffell)
4 January 1936
Att: 14,035
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Simpson
Marshall
Mangnall
Goulden
Ruffell
West Ham broke the home record of Nottingham Forest. They administered the first defeat of the season there, and they thoroughly deserved their victory. They did so because they adapted themselves better to the conditions and played the right game. The pitch was in the heaviest possible condition, following flooding, but this fact did not upset the Hammers.
They kept the ball moving quickly to the wings, and they were superior to the Forest in all departments. By their better methods. West Ham established a two goals lead by the interval, and although the Forest did better afterwards, they were unable to overcome the West Ham defence, in which Barrett did great work against Dent, the persevering home centre forward. Both goals experienced escapes in the early play, but the goalkeepers were alert and repelled shots which were well directed. The Hammers, however, were generally the more dangerous in attack, and the failure of the Forest wing halves placed a great deal of work on the home defenders. It was the West Ham left wing pair, Ruffell and Goulden, who caused most trouble, and it was as the result of capital work by them that the Hammers went ahead before 20 minutes had elapsed.
A fine movement between the two ended in Ruffell drawing the defence and passing to Goulden, who flashed the ball into the net with a powerful drive from about 25 yards range. Shots by Stubbs and Graham for the Forest went close, but the home attack had not the trust, or the ability to work out clear openings as had West Ham, who, by their accurate passing, continued to dominate the play. A perfect forward movement, initiated by Simpson on the right, ended in West Ham going further ahead, Ruffell scoring with a great shot from a narrow angle. For some time after the interval West Ham were content to hold their lead and frustrate determined efforts of the Forest forwards, and during this time Conway saved brilliantly from Dent and Graham, and Walker, Chalkley and Barrett defended strongly. The Hammers had their share of the attack during the second half but their finishing was not so good as it was in the first period, and the home defenders had an easier task. It was a well-deserved victory, gained by superior tactics on a holding pitch.

LUTON TOWN : FA Cup (Third Round)
Upton Park
2 - 2 (Mangnall, Ruffell)
11 January 1936
Att: 42,000
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Marshall
Mangnall
Simpson
Goulden
Ruffell
Cup football between the clubs was even more elusive and it was not until the Third Round of the 1935-36 tourney that we were first paired in the F.A. competition. The tie took place at Upton Park on Saturday llth January 1936 when the Hammers; lying in seventh place in the Second Division, fielded the following XI: Herman Conway, Alf Chalkley, Albert Walker, Ted Fenton. Jim Barrett, Joe Cockroft, Peter Simpson, Dr. James Marshall, Dave Mangnall, Len Goulden. Jimmy Ruffell. A crowd of 42,000 saw the Hammers' open the scoring after nine minutes when Mangnall finished off an excellent move that involved the whole of the forward line including a pacey run by winger Jimmy Ruffell.
West Ham's mastery then fell away as they failed to keep up the pressure to equalise following a corner after half-an-hour. Although Doc Marshall was having an excellent game in midfield; feeding his teammates with neat forward penetrating passes; the same could not be said of Alf Chalkley in defence, who had a nightmare of a match as he mistimed his tackles and miskicked the ball repeatedly.
With twenty minutes of the match remaining the visitors took the lead and it was only a late equaliser from Ruffell that saved West Ham's blushes and forced a replay. Luton Town at the time were leaders of the Third Division South and were enjoying a long unbeaten run that stretched back over three months.

LUTON TOWN : FA Cup (Third Round Replay)
Kenilworth Road
0 - 4
15 January 1936
Att: 17,527
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Marshall
Mangnall
Simpson
Goulden
Ruffell
The replay four days later was played on a hard and frosty pitch and there was a cold bite in the weather. The Hammers' started off tentatively being ill at ease with the underfoot conditions whilst the home side adapted to the Kenilworth Road pitch and moved with an easy confidence.
Strangely "the Hatters" did not score until six minutes into the second half but once they got in front their superior ball control and passing opened the floodgates. A further three goals followed at regular intervals and by the end of the afternoon Luton finished as worthy winners.

BLACKPOOL
Upton Park
2 - 1 (Foreman, Marshall)
18 January 1936
Att: 19,362
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Simpson
Goulden
Musgrave
REPORT:
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DONCASTER ROVERS
Belle Vue
2 - 0 (Lewis, Simpson)
25 January 1936
Att: 10,551
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Simpson
Lewis
Musgrave
REPORT:

BURY
Upton Park
6 - 0 (Lewis 3, Cockroft, Morton, Simpson)
1 February 1936
Att: 26,204
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Lewis
Ruffell
REPORT:

BURNLEY
Upton Park
0 - 0
3 February 1936
Att: 12,212
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Lewis
Ruffell
REPORT:
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BARNSLEY
Oakwell
2 - 1 (Goulden, Morton)
8 February 1936
Att: 13,458
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Morton
REPORT:
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SWANSEA TOWN
Vetch Field
1 - 0 (Mangnall)
15 February 1936
Att: 10,378
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Morton
REPORT:

PLYMOUTH ARGYLE
Upton Park
4 - 2 (Barrett [pen], Fenton, Goulden, Morton)
22 February 1936
Att: 19,518
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Mangnall
Goulden
Ruffell
REPORT:

BURNLEY
Turf Moor
0 - 1
29 February 1936
Att: 7.614
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Mangnall
Goulden
Morton
West Ham United again failed at Turf Moor, where they have never won a League match. They never looked like breaking the spell, for Burnley had fully three parts of the attacking, and but for a brilliant display in goal by Conway against his former clubmates, West Ham would have suffered a much heavier defeat. Fine team spirit and grim determination characterised Burnley’s movements. Yet they were little, if anything behind West Ham in skilful approach work. West Ham were disappointing in their ability to round off some clever work in the open, hut Burnley backs Johnson at centre half played as if inspired. Adams had not more than two really difficult shots to save, so well was he covered. Barrett was great in West Ham’s defence.

MANCHESTER UNITED
Upton Park
1 - 2 (Goulden)
7 March 1936
Att: 29,684
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell
REPORT:

TOTTENHAM HOTSPUR
White Hart Lane
3 - 1 (Goulden, Marshall, Simpson)
14 March 1936
Att: 57,417
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell

Pirate Programme
REPORT:

NEWCASTLE UNITED
Upton Park
4 - 1 (Marshall 2, Ruffell, Simpson)
21 March 1936
Att: 37,298
Conway
CHARLIE BICKNELL
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell
REPORT:
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HULL CITY
Boothferry Park
3 - 2 (Goulden, Ruffell, Simpson)
28 March 1936
Att: 5,-38
Conway
Bicknell
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell
REPORT:

FULHAM
Upton Park
0 - 0
4 April 1936
Att: 32,062
Conway
Bicknell
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell
REPORT:

LEICESTER CITY
Upton Park
3 - 2 (Fenton, Goulden, Simpson)
10 April 1936
Att: 38,332
Conway
Bicknell
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Simpson
Goulden
Morton
REPORT:

BRADFORD CITY
Valley Parade
1 - 3 (Morton)
11 April 1936
Att: 12,867
Conway
Bicknell
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Simpson
Goulden
Morton
REPORT:

LEICESTER CITY
Filbert Street
1 - 1 (Simpson)
13 April 1936
Att: 24,892
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Simpson
Goulden
Morton
REPORT:

CHARLTON ATHLETIC
Upton Park
1 - 3 (Simpson)
18 April 1936
Att: 41,254
Conway
Chalkley
Walker A.
Fenton E.
Barrett
Cockroft
Morton
Marshall
Simpson
Goulden
Ruffell
REPORT:
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PORT VALE
Recreation Ground
3 - 2 (Mangnall 2, Foxall)
25 April 1936
Att: 8,066
Conway
Bicknell
Walker A.
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Foxall
Mangnall
Morton
REPORT:

SHEFFIELD UNITED
Bramall Lane
2 - 4 (Foreman, Marshall)
2 May 1936
Att: 16,461
Conway
Bicknell
JOHN DOWEN
Fenton E.
Barrett
Cockroft
Foreman
Marshall
Simpson
Goulden
Morton
REPORT:
