After two disastrous campaigns the Hammers were looking to improve and they began the season well. Bolton Wanderers were beaten at home 4–2 on the opening day of the season and then came an exciting 4–4 draw at Plymouth Argyle. Away from home there were two 4–1 reverses at Brentford and Oldham Athletic, but at home the goals flowed. Vic Watson was back on form, scoring two in the 5–1 victory over Plymouth and a hat-trick as Preston North End were crushed 6–0 at the Boleyn Ground. Following a creditable 2–2 draw with Millwall at the Den, Vic Watson did it again with another hat-trick in the 4–1 defeat of Lincoln City. The Christmas period brought two 1–1 draws with Swansea Town and the Hammers ended the year losing 5–1 at Bolton Wanderers.

A home tie in the FA Cup brought a 3–2 win against Bradford City but in the next round at Tottenham the Hammers crashed out 4–1. There were four successive defeats before the biggest crowd of the season, 24,335, turned up at the Boleyn to see local rivals Millwall gain a point in the 1–1 draw. Twenty-year-old Ted Fenton had been drafted into the side at centre-forward and he responded with a hat-trick in the 3–1 home win over Bury. Two weeks later at Easter he was scoring the winner at Old Trafford as the Hammers triumphed 1–0, and the following day the London derby with Fulham was won 5–1, with Watson scoring three. The season ended with narrow wins against Port Vale and Nott County, which resulted in a final placing of seventh in the table.