The Hammers would once again rely on Syd Puddefoot to score the goals and he was on target in the opening game with Hull City and then scored three goals in home and away victories over Wolverhampton Wanderers. October was a poor month, with only one win in six matches, this being a 1–0 success at Coventry City. The goals flowed in November, however, with nine goals netted in two home games. Sheffield Wednesday were beaten 4–0, with Puddefoot scoring all four goals and netting two more in the 5–0 defeat of Stockport County. In this game Alfred Leafe was also on target with a hat-trick. The team seemed to play well in alternate months, as there were no wins in December but on New Year’s Day Coventry City were thrashed 7–0 at the Boleyn, with Puddefoot claiming four goals.

A week later the Hammers were knocked out of the FA Cup after losing 1–0 at Sheffield Wednesday. In the league the side were still inconsistent; four wins, which included a Puddefoot hat-trick against Leeds, were followed by three defeats with no goals being scored. The season continued in a similar vein with the side relying too much on Puddefoot scoring. The campaign ended with a respectable fifth-place finish, some ten points behind champions Birmingham City.