
WEST HAM UNITED
theyflysohigh : Steve Marsh
FOOTBALL PROGRAMMES &
Collectables through the Decade
A Pictorial History
1921-22 Memorabilia
D.C. THOMPSON & Co Ltd
Footballers Signed Real Photos
The 1921-22 season herald the start of the free comic give-aways, up until this period most football related memorabilia items were produced by the tobacco companies. The publishing giants D.C. Thomson & Co Ltd are best known for their ‘Dandy’ and ‘Beano’ comics which hit the newsagents shelves in 1937 and 1938 respectively and are still going strong today.
The publishers first boys’ story paper was with ‘Adventure’ in 1921. The success of this paper led to five further publications, The Rover and The Wizard in 1922, The Vanguard in 1924, The Skipper in 1930 and The Hotspur in 1933.
In February 1922 Syd Puddefoot was the subject of West Ham’s first comic give-away hero, however it didn’t quite go according to plan. The centre-forward was depicted on a unique series of signed real photos as a West Ham United player at the time his card was issued with their English edition dated 25 February 1922. Within days he was transferred to Falkirk for a world record £5,000 fee and the boys paper hastily included him in the Scottish release, though the same picture showing him in Hammers’ attire was used for both cards.
Black glossy photographs, unnumbered series of 22 footballers.
Each card has a facsimile autograph on reverse and inscribed
"This unique Series of Signed Real Photos is presented by the favourite paper "
Adventure". 25 February 1922, issue no. 24.
Size: 69x44mm

Syd Puddefoot
SPORT and ADVENTURE
Our Gallery of Famous Footballers
“Sport and Adventure” was a British boys’ story paper that emerged during the golden age of juvenile publishing, a time when weekly magazines catered to the growing appetite for action, heroism, and sporting exploits among young readers. Though not as enduring or widely documented as titles like The Boy’s Own Paper or Chums, Sport and Adventure carved out its niche in the early 1920s, offering a blend of athletic drama and daring escapades.
Published by Amalgamated Press, the magazine launched in 1918 and ran until 1923. It was part of a wave of post-World War I boys’ papers that sought to channel youthful energy into tales of physical prowess, moral courage, and patriotic duty and typically featured short stories and serials focused on football, boxing, cricket, and rugby, often with school or club settings. These were interspersed with adventure yarns - sometimes colonial or military in theme - designed to stir the imagination and reinforce ideals of bravery and fair play. The format was text-heavy, with illustrations used sparingly, and it followed the tradition of “story papers” rather than comic strips.
Football, already a national obsession by the early 1920s, featured prominently in its pages, not just in story form but through collectible ephemera. One such offering was the 1921-22 card series titled ‘Our gallery of Famous Footballers’. The cards were modest in design but rich in nostalgia. Their format, cut-outs from strips from weekly issues, means that surviving examples are often worn, trimmed unevenly or incomplete.
Numbered series of 46 Famous Footballers. Issued in strips of 3
(No's 1 - 42) and strips of 2 (No's 43-46) Dated 29/04/22 to 12/08/22.
Size 68x44mm

11. William Thirlaway


SPORT & GENERAL PRESS AGENCY Ltd
Footballers
Brown gravures, unnumbered series of 6 known cards. Anonymous
plain backs. Inscribed to front base "Sport & General"
Size 86x54mm

Syd Puddefoot
The MAGNET Library
Footballers
Black and white glossy photographs. Cards given free with the "Magnet" periodical dated 15th July 1922
Size 42x34mm

17. George Butcher
Please Note:
George Butcher (Luton Town) and Syd Puddefoot recently transferred to Falkirk, both former West Ham players although with new clubs at the time of the card release, are featured wearing their West Ham United shirts.

18. Syd Puddefoot