OXO
Postcard

Postcards carried a lower postal rate than letters and by the early 1900s picture postcards had become very popular and companies seized the opportunity to use them to advertise. OXO put their name to a postcard illustrating our 1904 Southern League team. Entitled “OXO for Stamina”, the postcard is also endorsed my manager Syd King "When training, OXO is the only beverage used by our team and all speak of the supreme strength and power of endurance which they have derived from its use".

At the time “15 First Division, 10 Second Division and 14 Southern League teams have trained on OXO this season”. It was another 50 years before there was any restriction on advertising and a requirement to substantiate such claims.

West Ham United 1904-05